Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Ovato needs to let newsagents cancel a magazine title, forever

Mark Fletcher
May 28th, 2019 · 9 Comments

Newsagents have never had the ability to permanently cancel a magazine title.

Sure, you can cancel a title. However, three months later, it could appear again, thanks to the Ovato processes. Indeed, if often does appear again at some point.

While it does not happen as much today as it used to happen, it does happen, and it should not happen.

If newsagents are to be responsible for their magazine bills, they should have control over what is supplied.

This is not a difficult question – that we have the opportunity to manage our level of indebtedness, the cost of theft, the cost of labour … indeed, all costs associated with magazines.

18 likes

Category: magazine distribution · Magazine oversupply · Social responsibility

9 responses so far ↓

  • 1 Bruce H // May 28, 2019 at 11:12 AM

    I don’t think they pay much attention to Newsagents altering supply levels either! You can reduce the level of an oversupplied magazine to your expected sales, only to have it increased to an even higher level than the original oversupply in following months. Very frustrating, leading to time wasting effort on early returns and unnecessary waste.

    1 likes

  • 2 Jason // May 28, 2019 at 12:47 PM

    Wouldn’t you need to decide one way or the other?

    Either choose to order and pay for the exact amount you want, no returns… or be sent a supply and be able to return them?

    0 likes

  • 3 pat. // May 28, 2019 at 1:45 PM

    Have around a quarter the magazine titles I had 10 years ago ,yet still have the same level of early returns via oversupply and unwanted titles.
    Has nothing to do with how many agency needs they know full well whats sold and whats not by any given agent, they have the numbers and could easily supply accordingly.
    However I think its all about circulation numbers for them

    2 likes

  • 4 Shayne // May 28, 2019 at 1:47 PM

    So Jason you would be happy to sent a truckload of mags you have no chance of selling (at 25% margain) to then be required to pay a fortune to send back full copies through Australia Post?

    1 likes

  • 5 Jason // May 28, 2019 at 2:13 PM

    No, I would go for the stock control option and just order what I want and not return them.

    That’s if I had a time machine and went back to 15 years ago. It’s 2019 and consumers are realising that most titles are available for free in digital format through their libraries to download from home, or direct for a small fee…

    1 likes

  • 6 JasonB // May 28, 2019 at 6:32 PM

    Shayne,

    Why are you returning full copies? We haven’t returned a full copy of a magazine in over 5 years.
    Except part works

    0 likes

  • 7 Jonathan Wilson // May 29, 2019 at 12:35 AM

    Have the magazine distributors ever explained why they wont let newsagents and retailers have more control over how many copies of magazines and other products they get sent?

    0 likes

  • 8 pat // May 29, 2019 at 1:10 PM

    Why are we returning anything?
    Supermarkets dont.
    I only send tops but still costs me $7 a box of what are mostly early returns.

    0 likes

  • 9 James // Jun 1, 2019 at 11:25 AM

    Its 2019.

    Still running magazine distribution according to the same business model as 1969.

    1 likes

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