Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

News Corp launches new local news website four Canberra

Mark Fletcher
June 11th, 2019 · 3 Comments

4 likes

Category: Media disruption

3 responses so far ↓

  • 1 Peter // Jun 11, 2019 at 5:13 PM

    “Hyperlocal”. That’s enough to put me off it right there

    1 likes

  • 2 Mark Fletcher // Jun 11, 2019 at 5:23 PM

    I’m no apologist for News Corp. That said, hyperlocal has been found by publishers to be commercially valuable – it’s corporate speak for local stories that will interest local people, and with them the publisher can make a pitch to local advertisers. It will be interesting to see how it plays out.

    0 likes

  • 3 Peter // Jun 12, 2019 at 9:36 AM

    Hyperlocal = current treatment of Newsagents by News ???

    0 likes

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