Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Driving relevance for the newsagency

Mark Fletcher
June 19th, 2019 · No Comments

Here is our in-store pitch in support of the new Toy Story film out this week. Online, too, we are similarly engaged.

Connecting with blockbuster movies is lucrative, especially using products with 50%+ GP and that offer net new traffic.

Finding new traffic starts with product. It works well when you can connect with a popular licence. That is the motivation for this Toy Story pitch. The franchise is strong and the advance buzz for this new movie is terrific.

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Category: Gifts

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