Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Magazines. Keeping newsagents unique.

Mark Fletcher
July 3rd, 2019 · 3 Comments

Click here to see Magazines. Keeping newsagents unique. a terrific guide published by the MPA, Magazine Publishers of Australia, in June 2003.

As you will see in throughout this document, the MPA offered comprehensive advice on magazine range, display, promotion and management, advice that was ideal for that time.

My first every magazine relay in-store flowed from this MPA work.

While magazines play a lesser role today in terms of foot traffic and financially, I see value in a similar supplier driven document that draws on shopper and other data, to help newsagents what remains an important category.

12 likes

Category: magazines

3 responses so far ↓

  • 1 Jenny // Jul 4, 2019 at 7:54 PM

    Already noticing extra sales with Big W ditching magazines, I wish supermarkets would do the same

    0 likes

  • 2 Graeme Day // Jul 4, 2019 at 8:03 PM

    Hi Jenn, regards to Craig,
    Woolworths are trying to save Big W so they are cutting out unprofitable space. Supermarkets have more a daily customer than Big W however we can still wish that they may see the light.

    0 likes

  • 3 Jonathan Wilson // Jul 6, 2019 at 6:19 PM

    I think magazines (and papers for that matter) are a lot more profitable for the supermarkets than they are for the likes of Big W, mostly due to impulse purchases.

    1 likes

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