Good result for Bauer

·July 5, 2019
·Mark Fletcher
·1 Comment

From Mediaweek (referencing a story at The Australian, which is behind a pay wall):

Bauer back in black: Cost-cutting key to magazines making a profit

The company, which publishes magazines including The Australian Women’s Weekly and Woman’s Day, swung to a net profit of $6.3 million for the year to December 31, despite a 13.7 per cent drop in revenue to $224.3m, according to its 2018 financial report, which was lodged with corporate regulator ASIC on Wednesday.

That compares to a net loss of $11.3m in 2017.

Bauer’s editorial expenses dropped to $58m last year, from $72.6m in 2017, with marketing and ad expenses falling to $46.4m, from $54m. Its administration expenses fell to $45.6m, from $55.3m.

Of the group’s $224.3m of revenue, about $142.1m came from the sale of magazines and $48.8m from advertising.

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