Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Harry Potter products #2 in year on year growth

Mark Fletcher
July 20th, 2019 · No Comments

Toy performance benchmark results for the year to the end of May 2019 indicate Harry Potter as the second fastest growingng licence in terms of revenue contribution in toys.

I have written here before about Harry Potter products and their success in attracting new net traffic to the business. We have been in this space for several years and it remains strong. It encourages return visits as well as attracting new customers. The products work well on social media too.

#1 year on year is Toy Story. That is due to the new movie.

To me, the success of Harry Potter is interesting in that it is a sustained brand and year on year growth for a sustained brand is more useful to retailers playing a longer game than the next big thing that will bust in months.

The photo shows one of our recent displays. Range changes regularly as new product come on stream.

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Category: Newsagency management

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