Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Supermarkets value cards

Mark Fletcher
July 24th, 2019 · No Comments

You only have to look at Coles and Woolworths to understand the importance of a card offer to both chains. While they continue to adjust their offering, neither has taken there approach of the Whole Foods group in the us, yet. This type of display is common just inside their main entry door.

This is a simple pitch, deliberately placed with flowers – as we see in Coles today with at least one birthday card stand placed next to flowers near an entrance / exit.

I guess what interests me at Whole Foods is the bigger range of cards in this location.

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Category: Greeting Cards

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