Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging mindfulness in the newsagency

Mark Fletcher
August 19th, 2019 · No Comments

We have given the expanded range of mindfulness magazine titles better positioning and less noise nearby, to make the most of growing interest in this topic.

This move, which we made on the weekend, was a no-brainer given the increase in sales of mindfulness related products. The move also lends itself to social media support, to pitch to folks in the area who may want to check out these titles.

While, for sure, the low margin on magazines is frustrating, a move like this we have done for mindfulness required minimal time and no capital. It’s a small-step reminder that we are relevant magazine specialists, even if our range is less today than a year ago.

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Category: magazines

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