September 29, 2019, will be the 30th anniversary of National Police Remembrance Day, an important day in the calendar of serving and past-serving officers and their families.
We are grateful for the opportunity to connect with the day through the sale of specially minted commemorative coins. The interest has been terrific. Because of how they are packaged, they have proven to be an excellent gift for customers to post to loved-ones.
What I particularly like about this day is the opportunity to reinforce niche gifts and to offer cards that support the niche gift giving opportunities. Through this we get to pitch our business as being more useful than many other gift related retailers. If you look around, it is easy to find plenty of niche opportunities for which we can pitch gifts and cards.
More broadly, from a category perspective, coins are proving to be valuable in revenue and the new traffic they attract.