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Pacific Magazines to now report under Digital in Seven restructure

Mark Fletcher
October 2nd, 2019 · No Comments

Mediaweek is reporting of a restructure at Seven West that will see Pacific magazines fall under the new Digital division.

Seven getting new chief content officer in Warburton restructure

Warburton explained: “With the new organisational structure, we have focussed on simplifying the SWM organisation to enable our content led growth strategy. This new flatter structure will cement our position as Australia’s leading media group with content at the heart of the business, digital growth maximised, duplication of roles removed in all areas and operating efficiencies implemented.

“We have had to make some tough decisions in order to build the network for the future. I take very seriously any decision that impacts our people and I am grateful for the loyalty and commitment shown by our team over many years. Anyone impacted by changes will have dedicated support and respect throughout the process of transition.”

The change that will potentially make the most impact on the business is a new head of content. The existing content executives Angus Ross (Seven) and Therese Hegarty (Seven Studios) will report to the new executive.

The eight divisions will be:

Content (new appointment soon)
Revenue (where Kurt Burnette will continue to lead)
Marketing (new appointment soon, publicity wrapped into this)
Digital (new appointment soon)
Commercial (where Bruce McWilliam will continue to lead)
Western Australian

Pacific will now fall under the expanded Digital division with Pacific CEO Gereurd Roberts reporting to the new digital boss.

Seven West Media is also making extra savings of $10m in addition to a recent announcement of $20m in cost savings.

Now more than ever in media and business more broadly, change is front and centre.


Category: Media disruption

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