Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Bauer puzzle title on sale in supermarkets a week before newsagents

Mark Fletcher
October 14th, 2019 · 2 Comments

This decision to offer a popular magazine title for sale in supermarkets a week ahead of newsagent release does not make sense.

I only know about it because newsagents have pointed it out to me today.

I’d encourage those in charge to reconsider for future issues.

8 likes

Category: Ethics · magazines · Social responsibility

2 responses so far ↓

  • 1 Amanda // Oct 14, 2019 at 10:16 PM

    Sign of things to come?

    Trial to branch out into weekly and popular monthly titles?

    0 likes

  • 2 Mark Fletcher // Oct 15, 2019 at 5:55 AM

    Probably not. It turns out that the Bauer folks were misinformed by someone on the distribution side about what newsagents can and cannot handle re multiple issues of a title available at the same time. Regardless, this should not have happened as it plays into guiding shoppers to supermarkets.

    2 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image