Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Appreciating local shoppers

Mark Fletcher
October 21st, 2019 · No Comments

I have been working with a designer on a range of unbranded collateral to express appreciation for local shoppers. I’m frustrated with the usual shop local pitch I see as it reads somewhat entitled / demanding. I prefer a more subtle and genuinely appreciative approach.

This image is part of the series. It’s designed for in-store as well as digital use. I am pretty happy with how this is developing.

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Category: Social responsibility

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