A blog on issues affecting Australia's newsagents, media and small business generally. More ...

How one publisher encourages print to digital migration

The cover price for the UK Autosport magazine has been more than doubled for over the counter purchase in a move that appears designed to drive migration from print to online.

Magazine cover prices need to increase to reflect cost increases for retailers. Or, newsagents ought be paid a higher percentage of cover price.

The price increase for Autosport, however, is nuts.

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magazines

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