Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

How one publisher encourages print to digital migration

Mark Fletcher
October 23rd, 2019 · No Comments

The cover price for the UK Autosport magazine has been more than doubled for over the counter purchase in a move that appears designed to drive migration from print to online.

Magazine cover prices need to increase to reflect cost increases for retailers. Or, newsagents ought be paid a higher percentage of cover price.

The price increase for Autosport, however, is nuts.

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Category: magazines

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