Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Responsiveness key to online

Mark Fletcher
October 27th, 2019 · No Comments

I wanted to purchase from a US based online coffee related store but they did not ship to Australia. They had figured it was too hard and that Aussies would not pay shipping.

I sent them an email and 24 hors later Australia was added as a shipping destination. I placed my order.

They emailed me to say that in that same day, three others ordered. They had not realised the sales they were missing until they turned on Aussie shipping.

In business, we don’t know what we don’t know often.

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Category: Management tip

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