Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Every retailer can embrace Halloween

Mark Fletcher
October 29th, 2019 · No Comments

This Halloween pitch from Koala mattresses is a reminder that Halloween is a season any retailer can engage with. It is a good excuse for a flash sale or similar. It works because it is date related and because the occasion is visual, enabling you to have fun . What Koala has done here is perfect for connecting the business with a season for which you might think they would have no connection.

Here are the details of the simple offer:

So, even if you have no Halloween specific products, this is a season with which you can engage.

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Category: marketing

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