Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

A simple Halloween pitch in the newsagency

Mark Fletcher
October 31st, 2019 · No Comments

This display pitching Halloween Beanie Boos has been terrific showing off these popular kids products as being relevant to the Halloween shopper looking to dress the desk or home  of the the occasion. The display has also worked at pitching gift opportunities for grandparents and others in the shop looking for an easy low cost gift.

I like the display as it looks more effective than is usual in retail with products placed on a shelf. This display offers a sense of theatre, which attracts attention.

The display also pitches a Halloween difference in a centre with plenty of outlets offering the usual low price point Halloween items.

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Category: marketing

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