Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Fun sells for Christmas 2019

Mark Fletcher
November 10th, 2019 · No Comments

We have been featuring fun Christmas items at the front of the store in recent weeks and it has worked a treat, connecting with younger shoppers who look for less traditional Christmas related cards and gifts. They also work well with work colleague gifts where Christmas tradition is less formal.

There are many forms of Christmas celebration and having options that serve a variety is key to making the most of then traffic boost the season brings.

While we pitch traditional in our Christmas offers in-store, it is the fun and the non traditional that are working well early in Christmas 2019, and we are grateful for that.


Category: marketing · newsagency marketing

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