Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

People visit for the experience

Mark Fletcher
November 24th, 2019 · No Comments

Major landlords like Westfield are encouraging retailers to offer experiences, usually around major licences. They are doing this because they know it is tougher to get shoppers into physical retail. At one of my stores they have refreshed the behind the counter pitch to more deeply connect with lovers of Frozen, the hit movies and Broadway musical. People are loving this. We welcome them being photographed with it.

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Category: marketing

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