Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Black Friday

Mark Fletcher
November 28th, 2019 · 1 Comment

What started as a US retail event associated with Thanksgiving is now a worldwide phenomenon in retail, in-store and online. Shoppers expect it.

One of my stores has received plenty of queries from shoppers about what they can expect in Black Friday deals. This at a store that has never engaged with it before.

If you are in a major shopping centre, I think engaging with Black Friday is essential. If you are online, likewise. Heck, this is now a retail event for all retailers.

We are using it as we do for Boxing Day sales, an opportunity to quit stock and free space. Bargain hunters will love it. we love the opportunity of clearance.

I get that it is not an Aussie season. However, the anticipation around Black Friday is so great in Australia that we need to engage, or be ignored.


Category: marketing · newsagency marketing

1 response so far ↓

  • 1 Graeme Day // Nov 28, 2019 at 4:58 PM

    Yep! it’s a Retail Calendar Crazy and a good one.
    Here to last until something better comes up.


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