Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Don’t buy your Christmas cards at Coles

Mark Fletcher
December 4th, 2019 · 5 Comments

The best place to buy Christmas cards this year is a local newsagency. It will be a small, locally-owned, family business, which supports local community groups. You are also like to find a good range of Christmas cards rom fancy to basic.

At supermarkets like Coles, there is less of a choice. Typically, they pitch cheap looking and packaged cards at a high price point. The cards themselves are shoved on a shelf and not respected as you would usually find in a specialty card store, like a newsagency.

The Christmas card range this year at Coles is mediocre and expensive in my opinion.

As a channel we need to do more to call out the difference between what we offer in getting cards compared to supermarkets. We need to subtly remind shoppers how we bring value to this category and provide them with a shopping experience they will appreciate. We can do this through social media and elsewhere.

We can beat the supermarkets and similar by being more engaged with this category and reaching outside our four walls with stories representing our differentiation.


Category: Greeting Cards

5 responses so far ↓

  • 1 Jason // Dec 5, 2019 at 11:23 AM

    80c/card isn’t a high pricepoint.. surely.


  • 2 Lance // Dec 5, 2019 at 8:04 PM

    Jason, I reckon it would be a high margin point for Coles.
    How much do you think they would be paying for those cards ?
    15c, 20c, 25c……..or less….. ?


  • 3 Mark Fletcher // Dec 6, 2019 at 5:44 AM

    I agree Lance. The price is set such that they can quit at half price and make good money. Like Typo, Smiggle and similar.


  • 4 Russell McDonnell // Dec 6, 2019 at 9:44 AM

    Coles should be slammed from all sectors in relation to the ACCC’s findings about misleading conduct concerning the non payment of $5.25m to dairy farmers. This is absolutely disgraceful. Coles were the ones who put the dairy farmers in the financial position they are in by screwing them to the wall on price. Coles is a big advertiser with Murdoch. C/Mail reports the Coles fraud on page 16, Aust page 20. Fairfax, SMH, reports it on page 2 in a small column.
    Amazing how the average person in the street is labelled with fraud but big brother and their cohorts are guilty of misleading conduct.
    The Big Brother retailers of Australia treat Australian producers like slaves and if this isn’t disgraceful behaviour, Coles then turned around and run a ‘pity marketing campaign’ stating they will help the dairy farmers by increasing the price of milk of which ‘the increase’ will be forwarded to them. #colesmilkers


  • 5 Jonathan Wilson // Dec 6, 2019 at 9:36 PM

    The underpayment to dairy farmers by Coles is yet another reason on the list of reasons I refuse to buy any Coles or Woolies private label products. At least if I buy Norco branded milk I know that the farmers who own Norco the company are getting a fair price for their milk.


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