Australian Newsagency Blog

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What if magazines drop from 2 days a week to 1 day a week

Mark Fletcher
December 10th, 2019 · 25 Comments

I would not be surprised if magazine deliveries do drop to one day a week. With the number of publishers and retail outlets contracting, it is challenging to make efficient use of the logistics necessary to land magazine at retail outlets.

Dropping to one delivery a week could be economically essential for the current magazine specific delivery situation.

If magazines could be cost-effectively delivered outside this single purpose and single supplier controlled process the days of delivery could be different, more flexible.

At the Bauer Media Connections conference on the Gold Coast in September the General Manager of Ovato posed the question of dropping to one day a week delivery.

So, that’s what I am interested in today. If magazine deliveries were to drop to one day a week, which day would you prefer?

Delivery one day a week would impact local newsagency foot traffic. If such a change was contemplated, maybe a Wednesday works better for labour management, shop floor workflow and shopper traffic attraction. What do you think?

11 likes

Category: magazine distribution

25 responses so far ↓

  • 1 Shayne // Dec 10, 2019 at 7:16 AM

    I would prefer Tuesday. From a local persepective we have our local paper out every Wednesday which brings a lot of foot traffice. Having all the weekly mags on a Tuesday would increase foot traffic on an otherwise quiet day. Another benefit is we would no longer have a truckload of magazines delivered on public holiday Monday’s meaning we always have to roster staff hours on just for magazines

    2 likes

  • 2 PJ // Dec 10, 2019 at 8:57 AM

    Tuesday would be best. It avoids public holidays but also gives a buffer if deliveries are late as most of our mags are sold Thursday.

    0 likes

  • 3 Bruce Holliday // Dec 10, 2019 at 9:19 AM

    Despite the issue with a few public holidays, Monday is best because it fits well with the current weekly magazine on sale program.

    0 likes

  • 4 Garry // Dec 10, 2019 at 9:39 AM

    Sunday delivery Monday on sale would have the least effect on customers traffic flow. I feel any other will have a large effect on sales. I remember when we changed from Wed on sale to Thur on sale and sales dropped dramatically.
    On public holidays our sales always are higher as the supermarkets are slow getting their mags out.

    0 likes

  • 5 Graeme Day // Dec 10, 2019 at 11:03 AM

    Monday

    1 likes

  • 6 Jessica Heydon-Carter // Dec 10, 2019 at 2:21 PM

    Wednesday would be best here. We always have a busy Monday because of the Post Office, then Tuesdays and Thursdays jackpot often and are usually busy.

    2 likes

  • 7 David // Dec 10, 2019 at 4:15 PM

    Wednesday is the only day that makes sense.

    1 likes

  • 8 Joe // Dec 10, 2019 at 5:14 PM

    I’d like Wednesday too.

    2 likes

  • 9 colin // Dec 10, 2019 at 8:09 PM

    Wednesday is the best no jackpots and it is a quiet day compared to other days of the week.

    2 likes

  • 10 Mark Petersen // Dec 10, 2019 at 8:43 PM

    Wednesday

    6 likes

  • 11 Colin // Dec 10, 2019 at 9:32 PM

    Friday. Consumers are too busy on weekdays. Go for the discretionary spenders on weekends when supermarkets are otherwise distracted .

    0 likes

  • 12 Amanda // Dec 10, 2019 at 9:34 PM

    Wednesday makes the most sense.

    4 likes

  • 13 Glenn // Dec 10, 2019 at 9:36 PM

    Wednesday

    2 likes

  • 14 Jenny // Dec 10, 2019 at 10:09 PM

    Monday or Tuesday, but preferably Tuesday

    0 likes

  • 15 Tania // Dec 11, 2019 at 8:07 AM

    Wednesday

    3 likes

  • 16 Murray // Dec 11, 2019 at 9:35 AM

    Wednesday makes the most sense to me.

    3 likes

  • 17 David // Dec 11, 2019 at 9:41 AM

    Tuesday

    0 likes

  • 18 Graeme Day // Dec 11, 2019 at 1:01 PM

    Reason for Monday as for me is demographics. There are more people around (home bodies) on a Monday after the weekend These home bodies are not out every other day most likely not Tuesday sometimes ed, more than likely Thurs not Fri Sat Sports day for the Kids and Sunday Family Day.
    Monday gives the out going a chance to buy the magazine and then read it Tues. or othr days during the week.
    The everyday working person will buy mags on release any day of the week as they are there and most likely Public Transport Commuters.
    Tuesday is the quiest day of the week and no amount of major promoions by shopping malls have increased it so appealing to a dead market doesn’t raise the opportunity to get the mag sale plus orther purchases instore.

    0 likes

  • 19 Andy // Dec 11, 2019 at 2:52 PM

    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.

    6 likes

  • 20 Patrick // Dec 11, 2019 at 7:39 PM

    Yes, Wednesday.

    1 likes

  • 21 SOK // Dec 11, 2019 at 10:05 PM

    Dropping distribution from 2 days to 1 doesn’t make much sense to me. Sure halves distribution costs for Ovato but similar drop in revenue. Remember Bauer media recently paid $40m for the purchase of Pacific Magazines. Not sure they did this to halve the supply of magazines. I think Ovato and our channel would get far better value for their buck by looking at distribution territories for our channel. Also a better long term result for both the publisher and the consumer.

    0 likes

  • 22 Lance // Dec 13, 2019 at 10:07 AM

    Just a quick tally of thoughts here so far….
    Monday………3
    Tuesday……..4
    Wednesday….11
    Thursday…….0
    Friday………..1

    2 likes

  • 23 ed // Dec 13, 2019 at 11:07 AM

    Cut out the drops to supermarkets and servos,, down down costs are down

    0 likes

  • 24 Greg // Dec 13, 2019 at 12:10 PM

    so what happens when we are missing a bulk of Womans Day, New Idea etc .

    The distribution process will need to address that issue first.

    0 likes

  • 25 Michael Bishop // Dec 16, 2019 at 3:30 AM

    Hi. A search brought up your blog post from 2014 praising the publishers of Fortean Times for their use of social media. (https://www.newsagencyblog.com.au/2014/06/03/fortean-times-supports-newsagents/). Fast fwd to this month and my usual source of Fortean Times (Terrace News, Spring Hill, Brisbane) has sadly closed after decades of trade. I’m mow having a hell of a time finding any Brisbane newsagent who still carries Fortean Times – I’d especially like to get the Dec 2019 edition before they vanish. Can any of your members assist? MB, Brisbane.

    0 likes

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