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What if magazines drop from 2 days a week to 1 day a week

I would not be surprised if magazine deliveries do drop to one day a week. With the number of publishers and retail outlets contracting, it is challenging to make efficient use of the logistics necessary to land magazine at retail outlets.

Dropping to one delivery a week could be economically essential for the current magazine specific delivery situation.

If magazines could be cost-effectively delivered outside this single purpose and single supplier controlled process the days of delivery could be different, more flexible.

At the Bauer Media Connections conference on the Gold Coast in September the General Manager of Ovato posed the question of dropping to one day a week delivery.

So, that’s what I am interested in today. If magazine deliveries were to drop to one day a week, which day would you prefer?

Delivery one day a week would impact local newsagency foot traffic. If such a change was contemplated, maybe a Wednesday works better for labour management, shop floor workflow and shopper traffic attraction. What do you think?

11 likes
magazine distribution

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  1. Shayne

    I would prefer Tuesday. From a local persepective we have our local paper out every Wednesday which brings a lot of foot traffice. Having all the weekly mags on a Tuesday would increase foot traffic on an otherwise quiet day. Another benefit is we would no longer have a truckload of magazines delivered on public holiday Monday’s meaning we always have to roster staff hours on just for magazines

    2 likes

  2. PJ

    Tuesday would be best. It avoids public holidays but also gives a buffer if deliveries are late as most of our mags are sold Thursday.

    0 likes

  3. Bruce Holliday

    Despite the issue with a few public holidays, Monday is best because it fits well with the current weekly magazine on sale program.

    0 likes

  4. Garry

    Sunday delivery Monday on sale would have the least effect on customers traffic flow. I feel any other will have a large effect on sales. I remember when we changed from Wed on sale to Thur on sale and sales dropped dramatically.
    On public holidays our sales always are higher as the supermarkets are slow getting their mags out.

    0 likes

  5. Jessica Heydon-Carter

    Wednesday would be best here. We always have a busy Monday because of the Post Office, then Tuesdays and Thursdays jackpot often and are usually busy.

    2 likes

  6. David

    Wednesday is the only day that makes sense.

    1 likes

  7. Joe

    I’d like Wednesday too.

    2 likes

  8. colin

    Wednesday is the best no jackpots and it is a quiet day compared to other days of the week.

    2 likes

  9. Mark Petersen

    Wednesday

    6 likes

  10. Colin

    Friday. Consumers are too busy on weekdays. Go for the discretionary spenders on weekends when supermarkets are otherwise distracted .

    0 likes

  11. Amanda

    Wednesday makes the most sense.

    4 likes

  12. Glenn

    Wednesday

    2 likes

  13. Jenny

    Monday or Tuesday, but preferably Tuesday

    0 likes

  14. Tania

    Wednesday

    3 likes

  15. Murray

    Wednesday makes the most sense to me.

    3 likes

  16. David

    Tuesday

    0 likes

  17. Graeme Day

    Reason for Monday as for me is demographics. There are more people around (home bodies) on a Monday after the weekend These home bodies are not out every other day most likely not Tuesday sometimes ed, more than likely Thurs not Fri Sat Sports day for the Kids and Sunday Family Day.
    Monday gives the out going a chance to buy the magazine and then read it Tues. or othr days during the week.
    The everyday working person will buy mags on release any day of the week as they are there and most likely Public Transport Commuters.
    Tuesday is the quiest day of the week and no amount of major promoions by shopping malls have increased it so appealing to a dead market doesn’t raise the opportunity to get the mag sale plus orther purchases instore.

    0 likes

  18. Andy

    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.
    Wednesday is the best day by far.

    6 likes

  19. Patrick

    Yes, Wednesday.

    1 likes

  20. SOK

    Dropping distribution from 2 days to 1 doesn’t make much sense to me. Sure halves distribution costs for Ovato but similar drop in revenue. Remember Bauer media recently paid $40m for the purchase of Pacific Magazines. Not sure they did this to halve the supply of magazines. I think Ovato and our channel would get far better value for their buck by looking at distribution territories for our channel. Also a better long term result for both the publisher and the consumer.

    0 likes

  21. Lance

    Just a quick tally of thoughts here so far….
    Monday………3
    Tuesday……..4
    Wednesday….11
    Thursday…….0
    Friday………..1

    2 likes

  22. ed

    Cut out the drops to supermarkets and servos,, down down costs are down

    0 likes

  23. Greg

    so what happens when we are missing a bulk of Womans Day, New Idea etc .

    The distribution process will need to address that issue first.

    0 likes

  24. Michael Bishop

    Hi. A search brought up your blog post from 2014 praising the publishers of Fortean Times for their use of social media. (https://www.newsagencyblog.com.au/2014/06/03/fortean-times-supports-newsagents/). Fast fwd to this month and my usual source of Fortean Times (Terrace News, Spring Hill, Brisbane) has sadly closed after decades of trade. I’m mow having a hell of a time finding any Brisbane newsagent who still carries Fortean Times – I’d especially like to get the Dec 2019 edition before they vanish. Can any of your members assist? MB, Brisbane.

    0 likes

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