I was at Westfield Southland in Melbourne today and saw their centerstage Christmas feature event – a snow village, complete with fake dry snow falling at regular intervals. I heard one kid say this is Australia mum, we don’t have snow at Christmas while most kids were standing under the falling ‘snow’.
The snow theme interests me as one of the push ks I hear from shoppers and newsagents is relates to snow themed cards and gifts at Christmas. People usually say it’s not appropriate for Australia. The marketing ‘experts’ at Westfield disagree based on how they spent the considerable marketing dollars provided by their tenants.
For me, the snow theme is a fail. However, the queue of families wanting to experience it and have their Santa photo moment was long.
I would rather love outback theme christmas.