Desk calendar refills are one of a dwindling number of counter impulse lines in the stationery category that commercially work in the newsagency channel.
In my own shop, we have had them out in a small space situation at the counter since they became available and have been topping up regularly.
A common comment is I better get this while I can. Customers often tell us they see them in less shops now.
In addition to the counter pitch, we have pitched the refills one social media.
While this is a small win, it is a win and any win is worth taking while we can.
Overall, desk calendar refill sales have been declining for several years, like diary sales and, to a lesser extent, calendars. With digital calendar access on our watches, phones, tablets and computers, the need for the print versions is less. From what I see, sales are not at a point to exit the category yet. However, to warrants watching.
What price point?
$3.50.
We keep Eze -2c Calendars on the counter for the same reasons. Sell lots.