Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Advice: don’t discount calendars

Mark Fletcher
December 27th, 2019 · 1 Comment

While Calendar Club and some others have been discounting calendars for weeks, we are at full price and will remain so because we will sell out at full price.

We stopped playing the calendar discoing game years ago and have never looked back. Discounting primarily educated shoppers when to purchase. Once we stopped people soon learnt to buy what they love.

The decision to not discount also adjusted our buying for the better. We are focussed ion brands and categories that people want as well as titles that fit well with other successful product categories in-store.

While we still play at the lower price point end, it is the premium special interest calendars that make up the bulk of our revenue.

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Category: Calendars

1 response so far ↓

  • 1 John William Rees // Dec 28, 2019 at 4:43 AM

    Compliments of the season Mark, I noticed in a newsagency recently a Bauer Media Aust Women’s Weekly Calendar, whilst an attractive cover is the margin of profit correct or what? with the Collins/Milford date block 2020 prices range from as high as $4.99 to a low $2.75 average price would be $2.95 JR

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