Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Marketing tip: loving your community this Valentine’s Day

Mark Fletcher
January 28th, 2020 · No Comments

I first shared this idea seven years ago. It is even more relevant today given this bushfire season.

Embrace the love theme of Valentine’s Day but focus on your community. Cut out hundreds of hearts and ask your customers to write what they love about your town / community.

Put the hearts on show – so people can read the messages. Create a display in or on your window or create a tree-shaped frame onto which the hearts can be placed as leaves.

The completed tree or display, hopefully overflowing with heart-shapes with notes of what people love about their community becomes an inspiration for you and everyone who participated and looks at the finished art.

Let your council, chamber of commerce, community groups and schools know. Maybe invite a gold coin donation for each heart for a local charity. Let the local paper know as this is the type of local community story they should love.

There is no commercial goal here. No, this is a marketing idea designed solely to deepen the connection between your business and the local community.

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Category: marketing · marketing tip

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