Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Refreshing Saturdays in the newsagency

Mark Fletcher
February 1st, 2020 · No Comments

Saturdays used to be big in retail newsagencies, back when there were fewer lottery draws, little or no Sunday trading and less late night shopping. We need to refresh Saturdays if the day is to be commercially valuable. Here are some suggestions:

  • Host events. Saturday specific. Fun. Engaging. Based around products people would not expect you to stock.
  • Host a local activities club – knitting, crochet, book, wine. Bring them and help them find new members.
  • Use the day for unpacking new product and get known for Saturdays as being the day for new product.
  • Free cake. Everyone loves cake. Partner with a local cake shop.
  • Draw prizes. If you do a lottery second chance draw, draw it on a Saturday with a bonus for the winner if they are in-store.
  • New displays. Make it a day of major change, noticeable change, in the shop.
  • Promote Saturday deals.

What ever you do it has to be about your business as it is the commercial outcomes you are looking for. I mention this so you can focus on what you need rather than what a local group may need / want ahead of you.


Category: Newsagency management · newsagency marketing

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