Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

I love a good Diana cover

Mark Fletcher
February 10th, 2020 · No Comments

The cover of the latest issue of The Australian Women’s Weekly made me nostalgic for the days of when a Diana on a cover would guarantee extra foot traffic and terrific sales. We have pitched this issue on social media and at the counter to leverage the nostalgia interest. Supermarkets and other non newsagency retailers will, of course, do nothing special to promote this issue.

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Category: magazines

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