Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Inspiration: the passion economy

Mark Fletcher
February 20th, 2020 · No Comments

Take a moment to listen to the story from Richard Aedy on ABC Radio about a book called The Passion Economy. It is 30 minutes of inspiration. It’s especially relevant to indie retailers, including newsagents who are wondering about their role in retail today.

When you have access to the entire world, can you find your narrow area of interest and make a living from it? Drawing on business case studies, award-winning writer and broadcaster Adam Davidson describes how the 21st century economy offers opportunities for people to combine the things they love with their careers. Guest: Adam Davidson, author, The Passion Economy: The New Rules for Thriving in the Twenty-First Century

On the back of changes and retreats from what has been traditional in our channel, more and more newsagents are wondering about their future. While we would say they are late to such considerations, their considerations are what they are.

Finding a need and filling it is key. Doing this through things we are passionate about is gold. That is where this ABC Radio story fits so well. Please take some time and listen.

We need to stop defining our businesses by our respective shingles and by customer expectations. Our future is in the future and not the past, to be glib. Too many in our channel remain obsessed with the past and that is not good for them or the channel more broadly.

Too many prefer the comfort of low-margin volume business.

Specialisation is key to a brighter future for it is through this that we are more able to achieve better margin and greater shopper stickiness.

 

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Category: newsagency of the future

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