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Is News Corp. using Airtasker to check up on Chemist Warehouse?

Mark Fletcher
May 26th, 2020 · 4 Comments

Check out this ad from Airstaker:

Here is a listing of similar ads:

I heard of the same listing on Airtasker being run interstate too.

Someone is keen to know how newspapers are being displayed in unnamed pharmacies. Chemist Warehouse is the only pharmacy group selling newspapers as far as I am aware. It’s a new relationship between News Corp. and Chemist warehouse, which I wrote about here.

Whoever Andrew V, the poster of the task, is, they must have put plenty of tasks on the gig economy platform as they have 1,749 reviews.

If this is News Corp., is this a new model for checking non retailers? Also, is there an issue with the Chemist Warehouse relationship when it comes to newspaper placement in-store.

It’s low-ball pricing: $12 to go to the pharmacy, buy a paper, take photos and answer questions about what you saw. The offered $12 includes the cost of the paper.

A merchandiser visit to a store for as little as 15 minutes costs between $35 and $50 from what I am told by companies using such services. The $10 for labour offered by this Airtasker poster is low-ball by this measure.

I guess a question is, are any suppliers taking a similar approach with checking on other retailers, like newsagents.

3 likes

Category: Ethics · Newspapers · Social responsibility

4 responses so far ↓

  • 1 Jason // May 26, 2020 at 8:26 AM

    News used to send reps or staff to check Newsagents. You think this is something new?

    0 likes

  • 2 Mark Fletcher // May 26, 2020 at 8:28 AM

    A big difference from a rep visit to this Airtasker thing.

    0 likes

  • 3 Jason // May 26, 2020 at 9:31 AM

    Same outcome though. Are the papers that should be on display there or not. Easy.

    $10 seems fair, it’s a quick check and you can go undetected.

    0 likes

  • 4 Peter // May 26, 2020 at 12:15 PM

    “I also now agree with Mark,s comment “As I’ve noted, I think the Chemist Warehouse move is to ‘protect’ a key advertiser relationship.””

    This is what I wrote in the earlier discussion. I am no longer so sure. I am now seriously considering whether News is expanding its footprint by using Chemist Warehouse stores.

    0 likes

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