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Media blitz from Australian Traveller

Mark Fletcher
June 25th, 2020 · No Comments

If you have Australian Traveller magazine, get it next to newspapers or on the front counter. This issue will sell out for sure following excellent media coverage on launch today. It is timely and Aussie.

Here is the press release from the publisher:

Australia’s best-selling travel magazine,
Australian Traveller, has partnered with
Tourism Australia to publish a special collector’s edition
for 2020 – “100 Ways to Holiday Here This Year”.

After the stress of bushfires and the shutdown from the COVID-19 crisis, Australians now, finally, have the opportunity to plan a much-needed holiday in Australia.

To provide inspiration and make planning as easy as possible, Australian Traveller gave its editors the challenge to find the greatest ‘ways’ Aussies can reconnect with their own country and support the domestic tourism industry at the same time.

To ensure there are ideas for every type of traveller, the magazine offers in-depth editorial in 10 key experience categories:
Food and Wine
Road Trips
Some of the ‘Ways to Holiday Here This Year’ include:

Outback Glamping experiences around the country.
Island Paradises of Australia
Wild Experiences across Australia with Dwarf Minke Whales (Cairns), Koalas (Port Stephens), Manta Rays (Lady Elliot Island), Sea Lions (Kangaroo Island), Whale Sharks (Ningaloo)
Secret Beaches in NSW, QLD, TAS, SA and WA
Station Stays in NSW, QLD and SA
How to ‘Rock On’ – not only Uluru, but Remarkable Rocks, Murphy’s Haystacks, Sawn Rocks and the Pinnacles to name a few
The special Outback Gorges in the NT, WA and QLD
Australia’s newest Iconic Rail Journey from QLD to SA
Great Cellar Door Experiences across Australia’s wine regions

PLUS many more…

“Our mission is to connect Australians to their next amazing Aussie trip,” said Australian Traveller editorial director Leigh-Ann Pow. “To make sure they have no excuse, we have found the greatest experiences and ‘ways’ for every Australian no matter their interest or style of travel.”

“For those of you dreaming or planning to get out and explore more of this great country, Australian Traveller’s Holiday Here This Year issue, produced in partnership with Tourism Australia, is the perfect travel companion,” said Tourism Australia managing director Phillipa Harrison.

“This incredible country is so vast and varied, full of unique experiences and hidden gems just waiting to be explored, that I don’t envy the team tasked with the challenge of narrowing it down to just 100 ways people can enjoy an Australian holiday.”

To make sure the magazine is accessible to as many people as possible, Australian Traveller Media reduced the cover price to cost just $3.95 from newsagents and select Coles supermarkets. The edition also includes a free wall map of the 100 ‘ways’.

The website will be launched 12:00am Thursday 25th June.


Category: magazines

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