Australian Newsagency Blog

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Fascinating Wednesday as Melbourne prepared for lockdown

Mark Fletcher
July 9th, 2020 · 2 Comments

The sales of toys, games, plush, cards and nesting (candles etc) surged yesterday, Wednesday, in Melbourne as the city prepared for lockdown.

In my own experience, sales more than doubled in these and some other categories as people stocked up. The surge was greater in shopping centre businesses than on the high street – I suspect because shoppers expect the shopping centre businesses to close.

the card result was particular interesting. It said to me that people understood what was coming and that they wanted to ensure they had birthdays etc. covered through lockdown.

2 likes

Category: Newsagency management · Social responsibility

2 responses so far ↓

  • 1 Colin // Jul 9, 2020 at 9:27 AM

    And Reed is still planning for the October fair.

    Only in Victoria, land of beta testing and perhaps former home to Grand Final.

    Enjoy the sales surge. Not jealous.

    0 likes

  • 2 Mark Fletcher // Jul 9, 2020 at 9:38 AM

    Colin, ask Reed today.

    0 likes

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