A blog on issues affecting Australia's newsagents, media and small business generally.

Magazines worth promoting right now

Plenty of magazines are worth promoting right now given the unique circumstances of this point in 2020. Food titles, of course, as well as craft, crossword and hobby titles.

This create and decorate one shot from Bauer is an easy pitch with crafting currently popular in homes around the country.

I only rarely pitch magazines on social media as I’d rather attract shoppers for higher margin and stickier products. However, these days are different.

With Spotlight and other craft related businesses experiencing a huge sales surge, magazines like this can give us some connection to the opportunity.


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