Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Australian made sells

Mark Fletcher
July 19th, 2020 · 2 Comments

This Proudly Australian Made shelf-talker, in the card department, attracts shoppers, it starts conversations and brings appreciated comments of kudos at the counter. The artwork is smart and noticeable.

This Australian made pitch works in other parts of the business too, which feeds into social media messaging. It is topical.


Category: Greeting Cards

2 responses so far ↓

  • 1 Amanda // Jul 21, 2020 at 11:18 AM

    It is a great tool, and they are great cards we have stocked them for almost 20years….

    But Mark, you have spent the best part of the past 10years convincing followers of your blog to use Hallmark cards as they are the biggest and best….

    Have you finally recognised Hallmark are not the best?

    Are you jumping on the buy Australian bandwagon?

    What is the motive behind changing card brands?

    I’m curious.


  • 2 Mark Fletcher // Jul 21, 2020 at 11:28 AM

    Hi Amanda, you’re off track. I have not used the blog to convince anyone about cards. I just checked. Of 19,554 posts I have written, Hallmark is references in 254, usually in the context of something I have done in one of my shops.

    This blog is my thoughts as they relate to my business.

    In terms of buy Australian, I have focussed on that for many years.

    This is not a post about what I specifically stock.


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