Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Wet magazines for some newsagents in NSW

Mark Fletcher
August 10th, 2020 · 4 Comments

A newsagent sent me photos this morning of their wet magazines delivered via the News Corp. truck. It appears to be a feature of the trucks that they are open, with product not plastic wrapped subject to getting wet, like the entire shipment of magazines for this business.

You’d think that the folks in charge of the change in logistics arrangements would have ensures that the quality of service provided did not drop as a result of the change. Apparently, not.

This is the third time magazines have arrived wet in the newsagency that shares the photos with me.

People will not want to buy product that presents like this:

Rectification of the problem is a challenge. Gone are the days a rep would get in the car and personally deliver replacement stock.


Category: magazine distribution · magazines · Ugh!

4 responses so far ↓

  • 1 Distroguy // Aug 13, 2020 at 3:57 PM

    Wow!! Was this in Sydney? Or Regional NSW? or ACT??
    Were the papers wet too?
    Did Newscorp provide any explanation or response to the agent?


  • 2 Mark Fletcher // Aug 13, 2020 at 3:58 PM

    Regional. North.


  • 3 Distroguy // Aug 13, 2020 at 4:03 PM

    Regional distributors recently received correspondence from Newscorp, stating that they have now had a few weeks to adjust to their new runs, and that Newscorp would like them to reduce their rates accordingly in line with Metro runs.

    That photo seems indicative of the response to that request


  • 4 Steve // Aug 13, 2020 at 5:32 PM

    Our magazine sales are up strongly at the moment year on year. Newspapers continue to decline. Newspaper advertising appears to be decking at a faster pace. This is not a time for Bauer to allow their product to be trashed by a rival product provider.


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