Darrell Lea Dad’s Bags have been a Father’s Day staple for years. They have been a net beneficial traffic driver for retailers. Sales have always been excellent. They have an excellent reputation and are much loved.
This year, several newsagents have let me know that their supply of Darrell Lea Dad’s Bags has been considerably cut, saying they were advised that supply to everyone was cut. On checking, some other retailers have advised of no impact on supply at all.
The question retailers appear unable to get a straight answer to are: Why was my Dad’s Bag order cut? and, Will I be getting more stock? and, What is the basis for the cuts to some businesses and not others?
The frustration being felt by retailers with 20+ years experience with the Darrell Lea brand is understandable.
This is just great, my 36 bags that I ordered are not arriving, but the post office 4 doors away have theirs…….F**k Darrell Lea
Yes, our order was cut as well. But we just make up our own bags using some plain craft string bags with 5 DL items for a $25 bag. Or we offer the bag for free for customers to choose their own selection odf stock off the shelf. Works a treat – selling well!!
Great idea Bruce -we need more of this. Good thinking