Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

2021 year of the Ox 1oz gold coin out now and attracting interest

Mark Fletcher
September 4th, 2020 · 3 Comments

We are grateful for the opportunity to offer the just released 2021 $100 1oz Gold Proof Domed Coin – Lunar calendar – Year of the Ox from the Royal Australian Mint. This Lunar Year of the Ox 2021 $100 Gold Proof Domed Coin sells for $3,630.00. It is beautifully boxed and is appropriately stored in a locked cabinet, along with other collector coins from our Royal Australian Mint range.

Coin collectors are terrific customers. Newsagents have served them for decades as magazine customers. Now serving them with proof coins and collector items like this $100 gold domed coin is a real treat.

Can a newsagent sell a $3,630.00 coin? Yes, I think so.

The detail of this product is extraordinary.

We sold 100 of the Qantas centenary anniversary coin sets and they were priced at $180.00 each.

What I like about the products from the Mint is that they span entry level through to avid collector level. At the collector level, people will often purchase two or more of a new release. This is especially true for grandparent collectors who are purchasing for grandkids.

Coins are another category of expansion for engaged newsagents. Key to success is early access to embargoed release information as well as to insights that you can leverage for attracting shoppers you may otherwise not attract in your business. Because, after all, it is net new traffic that we are really after.


Category: newsagency marketing · Newsagency opportunities

3 responses so far ↓

  • 1 Petetr // Sep 4, 2020 at 4:26 PM

    I must admit that the use of the Chinese year of the Ox by a federal government instrumentality is very topical.


  • 2 Mark Fletcher // Sep 4, 2020 at 4:29 PM

    It’s a Lunar New Year celebration that the Mint has done for years. Not Chinese as such.


  • 3 Graeme DAY // Sep 4, 2020 at 8:06 PM

    Whatever the result is Brilliant-Great retailing


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