Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pop Vinyls continue to deliver terrific new traffic in-store and online

Mark Fletcher
October 12th, 2020 · No Comments

The Funko Pop! Vinyl 2020 Fall Convention Limited Edition range released from embargo Saturday morning has worked a treat, thanks in part of cool social media content, which we made ourselves.

Pop culture is not category that is not for everyone. It requires constant work and has big business competitors. However, it is worth it, especially for the new traffic.

Yes, this is a long-standing newsXpress opportunity – not mandatory though.

What I like about the pop culture category is the diversity of the shoppers, their preparedness to travel to purchase and their happiness to also purchase online. Oh, and their shop efficiency – baskets often contain more than just Pop! Vinyls.

I’ve spoken with newsagents who say they don’t have these shoppers in their area. They cannot know that until they try and find them. It’s impossible to tell who may be a pop culture customer by looking at them.

For this category, it all depends on whether you want new traffic.


Category: newsagency marketing · newsagency of the future

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