Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Christmas cards in the newsagency

Mark Fletcher
October 23rd, 2020 · No Comments

Here are the Christmas cards that have been in place now for a couple of weeks in one of my newsagencies.

And here is part of the range in another of my stores, where space is quite limited:

I am showing them to speak to range, front of store placement and being out early.

We started with boxed cards over a month ago and comparing year on year we are more than 50% ahead. Singles have been out less time but they, too, are well ahead. It’s clear from early sales that caption 4range will be more important this year than in the past.

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Category: Newsagency management · newsagency marketing

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