Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Christmas at Knox

Mark Fletcher
December 6th, 2020 · No Comments

Here’s a video I shot a week ago to promote Christmas at my Westfield Knox store. We are using it several times to introduce part of the Christmas range in-store to shoppers through social media. It’s worked a treat. We made the video on a $0 budget.

I share this here to encourage other newsagents to use video content on social media to pitch their businesses in a way that plays against the assumptions many shoppers make about the Aussie newsagency.

We set our own narrative through posts like this.

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Category: marketing · newsagency marketing

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