A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Pitching Australian made in the newsagency

In each of my shops we have at least one location where we bring together gifts and related items that are Australian made, and pitch them as such. This works well as more and more customers ask what we have that is Australian made.

The photo shows part of what we have in one location.

Of course, we have much more than this elsewhere, in cards as well as with some other gifts. This range is about nesting and personal care.

One of the consequences of Covid and the China trade battle is the renewed interest in Australian made. I think it will be here for a long time to come.

6 likes
Social responsibility

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image