Racing Babies is a simple product, fun and almost disposable … a perfect impulse line at the counter. Purchased easily by people of all ages, this is an example of an easy, fad-like, product with which to drive basket value.
Racing Babies has worked for us this Christmas – yet another non-traditional product line working in a newsagency.
These counter lines change every few weeks. Get in, sell through, replace with something fresh.
Here’s a video from the maker, which has helped attract shoppers for the product.