Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

New newsagency sales benchmark study launched

Mark Fletcher
January 1st, 2021 · 1 Comment

I sent an email to newsagents earlier this morning calling for data for a new newsagency sales benchmark study.

This is an important study as it will provide a glimpse into an important quarter, which is likely to provide an insight into early 2021.

Here is the full text of the call for participation.

I am collating data for a new benchmark study, looking at sales October through December 2020 versus 2019.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/10/2020 – 31/12/2020 compared to 01/10/2019 – 31/12/2019.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF.
  6. Email these reports direct to me at
  7. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.

I own and run three newsagencies. Over the years I have had three others. I own newsXpress, the newsagency marketing group.

I am grateful that Tower Systems has added 35 newsagents as customers in the last year as customers of our newsagency software,

As I have done rolling smaller dataset studies monthly for the back half of 2020, I think I have an idea of that this bigger study will reveal. But, who knows?!

Oh, and … happy new year!


Category: Newsagency benchmark

1 response so far ↓

  • 1 Mark Fletcher // Jan 5, 2021 at 1:57 PM

    Already at 142 sets of data, which is terrific. It’s certainly enough for a safe sample size.


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