The folks organising the Toy Fair have, in my view, done a better job of dealing with Covid trade show challenges than reed and AGHA. They called it early and decided on a digital trade show, rather than leaving the decision to the last minute. back in November they made the decision and advised the marketplace.
Being digital, more newsagents can attend and engage with this vital category.
Here is a terrific video from them pitching the fair and explaining how it will work:
Great leadership on show from the board of the ATA.