A blog on issues affecting Australia's newsagents, media and small business generally.

Kudos Modern Brands for virtual Toy Fair engagement

Toy supplier Modern Brands has sent ut care packs to retailers it would have otherwise met with at the Melbourne Toy Fair. This is a terrific move from the company timed to connect with the virtual events being run to capture orders at this important time of the year for toys.

Modern Brands is one of several suppliers engaging creatively with toy retailers this year without their being a physical Toy Fair event.

The unanticipated arrival of the care package has created a buzz that is important for this trade show and is certain to help encourage retailer purchases.

Feedback so far is that the virtual toy fair experiences are working well.

Considering the various trade shows connected with our channel, the Toy Fair is executing the trade show opportunity the best in my view.

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