A newsagent I know took control of their card sales last year, keen to grow the already substantial card revenue further.
By took control I mean that they made every purchase decision, reducing their reliance on their card company account managers. Through this process, they expanded suppliers, reduced card space by 10% and expanded locations in the store where shoppers were presented card options.
The capital investment after the changes was lower than it had been. This makes the saves growth of 50% ever more sweet.
Here’s the point I want to make … newsagents love to complain about card companies. Few want to take control themselves. It’s like they don’t want to lose the right to complain.
I can’t recall ever seeing a situation where a newsagent has invested more time in managing their cards and made less money as a result. By actively managing your cards you are certain to make more money.