Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The first newsagency sales benchmark study for 2021 launched

Mark Fletcher
April 1st, 2021 · No Comments

This morning, I kicked off the call for data for the first newsagency sales benchmark study for 2021. I have decided to compare 2021 with 2019, for the reasons I outline below. In samples I have taken already this year, the 2019 comparison provides a more useful analysis for business planning. Here are the details as emailed to newsagents just now:

Q1 2021 NEWSAGENCY SALES BENCHMARK STUDY.
I am collating data for a new benchmark study, looking at sales covering January through March 2021 versus January through March 2019.

Why compare to 2019? Because … 2020 was an odd year. To really understand where your business is at today, we need to compare to two years ago, a more stable trading period.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/01/2021 – 31/03/2021 compared to 01/01/2019 – 31/03/2019.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF.
  6. Email these reports direct to me at mark@towersystems.com.au.
  7. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.

I own and run three newsagencies. Over the years I have had three others. I own newsXpress, the newsagency marketing group.

Here is a video of some of what is offered through the Tower newsagency software:

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Category: Newsagency benchmark

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