This Easter counter pitch has been working a treat for us, driving excellent, high value and high margin, impulse purchases. Here is a photo from a few days ago, when we had more stock.
There is nothing newsagency traditional about this product offer at the counter of our high street suburban Melbourne business.
Now, looking at the display in detail, it is the sample of the Easter chocolate that has contributed the most to sales. The chocolate is delicious, creamy and local – three key factors in driving sales for us.
From a time management perspective, taking the display down and replacing it after today is easy.