Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Push-pop fad reaches a diverse mix of shoppers

Mark Fletcher
April 30th, 2021 · No Comments

Push-pops sell well thanks to the evolving range available from a diverse mix of suppliers and thanks to our ability too pitch these products to a broad mix of shoppers. From kids to people in their eighties, push-pops are fun and they also serve a health opportunity. It is this latter use that has them more widely used than traditional fad products.

While pitching them at the counter works a treat, we have also seen them work well with newspapers, weekly magazines and, especially, next to crosswords and it is the crossword shopper who gets them most easily from what we have seen.

This fad has a way to run, but be careful on the inventory you hold as like any fad, it will wane.

Tip: pitch the fun and the health value on social media as the right pitch will bring shoppers in to purchase.

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Category: Gifts · Newsagency opportunities

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