Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pitch fringe card captions for Mother’s Day

Mark Fletcher
May 2nd, 2021 · No Comments

Newsagents have the best range of Mother’s Day cards in Australia. They have the fringe captions – Nan, Nanna, like a mum, and more. It is these fringe captions that can play a role in driving growth in Mother’s Day card sales.

Fringe captions provide opportunity.

Check out your range and select fringe captioned cards, like Nan and Nanna and give them a pitch on social media.

Too often I am seeing social media posts of a full stand and while that speaks to range, it fails to entice on real specialisation. That is where pitching the fringe captions is key.

People give a social media post a couple of seconds. A photo from a distance of a range is less like to entice than a photo of a single product up close in my experience. Mother’s Day gives newsagents the opportunity for the up close single product pitch.

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Category: Greeting Cards

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