A blog on issues affecting Australia's newsagents, media and small business generally.

Recasting the gift / homewares offer in the newsagency

Customers have been reacting well to the refreshed gift / homewares offer on the shop floor at one of my Westfield businesses.

The customer reaction has been terrific.

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newsagency of the future

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  1. Ken Burgin

    Great post – the styling and merchandising looks terrific. Do you do that in-house or use a professional? Interesting to hear your thoughts on that…

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  2. Mark Fletcher

    Ken this is all done in-house using people who work in the shop and one of our product managers within the newsXpress group corporately.

    I’d note that the displays in these photos are of a quality you could see in many newsXpress stores, where the displays are 100% done using in-house retail staff.

    What I love is that the look and feel is completely not what people expect in a traditional newsagent business.

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